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Banco Falabella, Gennials vs Género

A podcast that highlights how talent, abilities, and discipline are far more important than gender. In the context of Women’s Month, we created a platform that gave voice to nine Colombian women, sharing how they have broken stereotypes within their professions and continue to pave the way for other generations.

We asked a series of questions that challenged the collective imagination, and the protagonists of these achievements themselves answered them through our podcast.

Awards

Credits

CCO

Joffre Carmona

VP Creativo

Christian Tufano

Creative Director

Daniella Pedraza

Copywriters

Marcos Alberto

Art Directors

Javier Torres

Accounts

Juliana Moreno

Camilo Lozano

Audiovisual Production

Tonka Filmmakers

CCO

Joffre Carmona

VP Creativo

Christian Tufano

Creative Director

Daniella Pedraza

Copywriters

Marcos Alberto

Art Directors

Javier Torres

Accounts

Juliana Moreno

Camilo Lozano

Audiovisual Production

Tonka Filmmakers

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