For over 200 years, Rizla has been a British countercultural icon, shaping a community driven by rebellion, creativity, and self-expression. Through social listening and audience research, we uncovered a deeply rooted cultural phenomenon—and decided to celebrate it. That’s how the Rizla Game was born: a popular pastime turned into a full-on brand experience with a limited edition that soon became a sought-after collector’s item, strengthening Rizla’s place at the heart of British social life.
