The idea was simple yet bold: to prove the endurance of the new UA HOVR Infinite, we would put them to the ultimate test by running from Bogotá to Medellín in just 14 days. For this, we partnered with professional running coach Andrés Ramírez, who designed and undertook this unprecedented challenge in Colombia. The journey became the core of a campaign that blended high-level production with authentic storytelling, real-time content, and product trial under extreme conditions. Through his run, every step captured the shoes’ stability, comfort, and unique connectivity with MapMyRun, turning a personal challenge into a powerful narrative that seamlessly combined brand, entertainment, and creativity.
